Climate protection and nature conservation are inseparable: The predicted climate developments will foreseeably lead to drought-related changes in landscapes and a considerable extinction of species. Increased threats to forests from fires and pest infestations are also to be expected, and more examples could be added. By saving fossil fuels, renewable energies contribute to climate protection and thus to the preservation of ecosystems. In addition, their use has indirect and direct positive consequences in the region that go beyond the saving of climate-impacting gases. However, these positive interrelationships between climate and nature conservation concerns seem to be barely recognized at a local level, with climate and nature conservation concerns being decoupled.

In order to support the sustainable acceptance of an environmentally friendly expansion of renewable energies, it is necessary to emphasize the indirect and direct positive effects of renewable energy installations on nature conservation in communication more strongly than before, as concretely and emotionally as possible - without calling nature conservation concerns into question. Contributions of renewable energies to nature conservation goals remain hidden as long as they are not communicated using concrete examples.

The interdisciplinary project team is made up of psychology, nature conservation, communication and planning experts. The aim of the project is to research, group and communicate the indirect and direct effects of renewable energies on nature conservation issues using examples for groups of people for whom nature conservation issues are particularly relevant (e.g. nature conservation activists) as well as generally interested parties, in order to provide direct access to positive examples and supplement the public debate on renewable energies.

A communication strategy for communicating positive examples will be developed in order to promote acceptance for the environmentally friendly expansion of renewable energies.