Prof. Dr. habil. Gundula Hübner

Prof. Dr. habil. Gundula Hübner

Professor for Socialpsychology

Am Kaiserkai 1
20457 Hamburg

Fon: 040.36 12 26 433
Fax: 040.36 12 26 430
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Professor Dr Gundula Hübner is professor for social psychology at MSH Medical School Hamburg and works as private lecturer at the Martin Luther University of Halle-Wittenberg. Here, she is head of the working group health- and environmental psychology at the Institute of Psychology. Since September 2013, she is elected spokesperson of the expert group Environmental Psychology of the German Society for Psychology. Focus of her academic work is the acceptance of renewable energy sources and their effect on the residents, e.g. stress response of wind turbines. Further interests are the acceptance of technical assistance systems for the elderly and the willingness to donate organs. Her research is supported by the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety or the Swiss Federal Office of Energy. She is member of the Task 28 for social acceptance of wind turbines of the International Energy Agency (IEA). She works primarily in interdisciplinary research teams.  

Gundula Hübner was born in Kiel and studied psychology at the University of Kiel and at the University of Vienna. In her doctoral studies she focused on the acceptance of solar heat in private household whilst in her Habilitation (equiv. postdoctoral dissertation) she investigated in the attitude-behaviour-relation and persuasive communication. She did her post doc at the Eindhoven University of Technology, Netherlands.


Since more than ten years, Gundula Hübner has taught at several different universities, e.g. at the MSH Medical School, the Martin Luther University of Halle-Wittenberg and also at the University of Kiel and the University of Lüneburg. She is experienced in teaching social psychology and adjacent sub-disciplines such as environmental- and organisational psychology or consumer psychology. Motives of her teaching is to communicate the foundations of social psychology and to apply these in selected societal and work-related real-case scenarios, e.g. in interpersonal behavior (discrimination, stereotypes, norms) or in attitude change (advertisement, target audience analysis).

Research Focus

  • Attitude-behavior relations, effects of persuasive communication, normative influence
  • Acceptant and health tolerance of technologies of energy conversion (esp. wind energy turbines), acceptance of innovative technologies in geriatrics.

For these research streams she currently leads three projects, supported by the German Environment Foundation Sachsen-Anhalt, the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety and the Swiss Federal Office of Energy, i.a. in cooperation with the economic sciences of the University of St. Gallen, medical sciences, industrial design and reputed enterprises of the wind energy industry.


  • German